Employer Branding is en vogue. As a buzzword on the web and also as a new, most welcome business area for marketing agencies. There’s just one tiny little problem: but how can you illustrate its effectiveness? Simple answer: by measuring the achieved goals connected with Employer Branding after a while. Just count the number of incoming … Read More
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And if I don’t give a damn about my bad reputation?
A couple of months ago, Claudia and I had a meeting with the HR-representative in the Vienna branch of a foreign corporation. The reason we were invited was a bad employer-reputation on some influential online platforms. (Managers can’t just laugh that away like Joan Jett in her famous song…) A hire & fire-policy after taking … Read More
Employer Branding? We don’t need that, we have Marketing!
Oh, really? With some little job-ads you always find the best people, when you have vacancies in your team? Your consumer brand does all the magic HR-tricks for you, right? Hmm, we don’t think so!Imagine the following scenario: you are the CEO of a fashion company for sketeboarders and you need to hire product-designers and … Read More
Algorithms for CV’s? There’s a better alternative!
A few days ago I received a newsletter via LinkedIn: “Software analysing applicants and CV’s in context.” The idea is to assess and filter incoming applications through an algorithm. Applicants are obliged to provide their CV’s in standardized formats (as it is already the case in electronic forms). The algorithm evaluates the relevance of the … Read More
Cool Employer Brands are stupid!
Ok, uncool Employer Brands are stupid too! But that’s not the point. The point is that we have a picture (or a categorical imperative?) in our minds that branding is all about being/appearing to be cool. That is, of course, true if you are the marketing manager of a fashion-company for skateboarders.But what if you run … Read More